- PPC Hero, Friday, August 21, 2009 3:46 PM
LeapFish. Heard about it? Amber describes its pay-per-search advertising program, and how the search engine works. She calls the company "up-and-coming," one that may effectively compete with the "big dogs." And, no, she's not getting paid to blog about them, she writes.
Overall Amber likes LeapFish's PPC platform, but sees a few problems. For starters, there's a learning curve. It works different than PPC advertising programs offered by Google, Yahoo and Microsoft. When you buy keywords, they are yours until you sell them. And, some competitive keywords are not cheap, she writes.
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