SEO Link Building Goes Social, Organized

TechCrunch, Tuesday, August 25, 2009 5:15 PM
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Self-funded startup Linktive has launched a social network for site links, according to Mike Butcher, who believes the days of SEO professionals politely asking for a site to link to yours are gone.

Butcher explains the service has a link-rating system that allows the community to self-police the network against spammer attacks. Site owners get to authorize and approve all links, similar to the way people authorize friends on LinkedIn or Facebook. Linktive also tried to work within the Google link-building guidelines to ensure the service sticks to the rules.

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