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Not getting an early start, picking a poor content management platform that can't handle the job, and using unfriendly engine crawler development techniques are three of the 10 common SEO mistakes people make, according to Eric Enge.
Enge points to the lack of recognition SEO gets when it comes to driving traffic to a company's Web site as one of the biggest challenges professionals have. It can become a problem when key members of management don't understand how SEO works.