Funneling To Find Conversion Rates

PPC Hero, Wednesday, August 26, 2009 6:30 PM
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Users abandon the conversion or the sales funnel for a variety of reasons. When conversions dropped off for one client, Joe had to find the reasons for the decrease in both online and offline leads, such as phone calls, for a client who sells high-end, custom office furniture.

For starters, Joe began analyzing ad texts, keywords, bids, ad positions, search query reports, and other factors that could cause the performance of the site to fluctuate. He details the findings of numerous reports and provides insight on how to correct the problem.
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