How do you approach a SEO Web site project where the CEO or marketing team wants to focus on adding "impressive graphics," rather than "keyword-rich" content? Susan Kelly suggests ways SEO experts can "think outside the box" to find the balance when management wants to keep the copy light, but expects improved search results.
Kelly serves up advice on adding local and regional content pages, and an FAQ section on the Web site to give CEOs what they want, as well as successfully improve results. She suggests adding local keywords and unique content for each region in which a company operates.
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