MillerCoors, "Project: Cold"
Finalist Advertising/Promotion Web site or Microsite
As history has proven, in difficult economic times, we Americans find solace in our booze. That in mind, Razorfish had the Key Beer Drinker demographic, dudes 28-41, directly in its crosshairs with its "Project: Cold" campaign for Coors Light. Greeted by a giant, rotating "cold-activated can" of Coors Light, visitors can learn all there is to keeping their brews frosty. In the sly "Know Your Cold" section, animated videos narrated in a Maxim-worthy fashion educate on how to properly pack for a tailgater and how to create an ice bath in your washing machine. Even better, those KBD dudes can submit their own how-to-keep-beer-cold experiments to the site (one creative individual hailing from Macon, GA suggests submerging one's can in a giant block of orange gelatin).
Razorfish: Tim Sproul, creative director; Kristin Waldram, account director; Marie Murphy, associate creative director; Paul Bjork, designer; Jered Cuenco, senior presentation layer developer; Carl VanderZanden, senior copywriter; Thomas Rebholz, senior developer; Megan Anderson, account supervisor; Ben Brewer, senior presentation layer developer; Jason McKoskery, senior presentation layer developer; Stephen Spencer, designer; Jeff Paul, associate creative director; Laura Wilson, Project Manager.