Publicis Modem-SUBWAY, "Fresh Take"
SUBWAY, "Fresh Take"
Finalist Content Integration
Subway teamed up with ESPN to create "Fresh Take," a weekly video series posted Fridays at lunch. Hosted by ESPN's Trey Wingo, "Fresh Take" fields fan questions, submitted online. Wingo is accompanied by a different sports personality each week and the ever-visible Subway logo in the background. The campaign aimed to give Subway consumers, many of which are sports enthusiasts, relevant, timely sports data. The webisodes, created by Publicis Modem and launched in February, delivered more than 1 million video views to date and marks the first time ESPN wove branded content into editorial.
Publicis Modem: Gian LaVecchia, Senior Vice President, Media Director.