Tribal DDB - Mountain Dew Voltage, "Be a Power Player"

by , Sep 15, 2009, 11:20 AM
  • Comment
  • Recommend
Tribal DDB
Mountain Dew Voltage, "Be a Power Player"
Finalist Contest/Promotion/Sweepstakes

Tribal DDB's "Be a Power Player" invited their target audience - teens - to play games, earn sweepstakes points and win free stuff - just by clicking. Links to social media sites heightened brand awareness among friends, and promoted their favorite flash games, straddling the line between pure pitch and fun. "Power Player" successfully encouraged users to replay, as more than 541K interactions were logged over a four-month period - 67% by return visitors.


Tribal DDB: Stephanie Hancock, Assistant Project Manager; Zebediah Cockrell, Web Developer; Darrell Loden, Associate Creative Director; Monty Browne, Senior Art Director; John Jaeger, Senior Copywriter; Ryan Kite, Senior Project Manager; Beth Palmer, Senior Account Manager; JP Nissenberg, Management Supervisor; Jenn Racek, Application Developer; Roshan Bhakta, Interactive Developer. 

Be the first to comment on "Tribal DDB - Mountain Dew Voltage, "Be a Power Player""

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Articles

» OMMA Magazine Archives