• by OMMA Magazine Writers , September 15, 2009

The launch of Comedy Central's Important Things with Demetri Martin became an important email campaign for the network. Over the course of six weeks, Martin appeared in recipients' inboxes and, in one email, used a pointer stick to point at clickable links embedded in the email. Users could watch a video, download a series-branded widget or simply learn the show's airtime. The campaign reached more than 1.3 million users, boasted a 25% average open rate and drove 20,000 clicks. Important Things with Demetri Martin gave Comedy Central its highest-rated premiere since Chappelle's Show.

Comedy Central: Deena Stern, Consumer Marketing Vice President; Jeffrey Carroll, Digital Marketing Manager; Amy Schuster, Digital Marketing Coordinator. Viacom Entertainment Group: Don Steele, Digital Marketing Vice President.