• by OMMA Magazine Writers , September 15, 2009

HL2's efforts in the SEO campaign for Microsoft takes one of the top spots for increasing organic search engine visibility for the brand's top keywords, while launching a redesigned Web site for Microsoft Response Point, a small business phone system product group. The most relevant keywords were determined, followed by site page architecture, HTML and XML sitemaps, and keyword-optimized URI naming. Top ranking select keywords increased 120%, while in aggregate competitors have declined on average 29%, compared to the previous year. 

HL2: Lise Brende, Director of Analytics; Gianna Hill, Account Director; Microsoft: Richard Sprague