• by OMMA Magazine Writers , September 15, 2009

Range Online Media increased revenue with an uptick in Cole Haan's Web revenue by reaching out to bloggers and deploying a SEO strategy. The blogger campaign helped the company gain inbound links to specific product and category pages that improved the search position and clicks. Inbound link reports suggest the campaign generated 2,700 site visits from referring Web sites not garnered in the previous year. Cole Haan brand name searches were up 50% year-over-year, according to Google Trends.  

Range Online Media: Andrea Wilson, Account Director, Herndon Hasty, Sr SEO Evangelist, Range Online Media Alison Childers, Account Leader, Range Online Media. Cole Haan: MJ Murphy, Sr Ecommerce Director