• by OMMA Magazine Writers , September 15, 2009

Arc Worldwide
Whirlpool, "Building Blocks"
http://63.115.252.20/BuildingBlocks/Default.aspx
Finalist Social: Campaign

You're a big brand partnering with Habitat for Humanity. You have a huge project you need to promote with no budget. What do you do? You partner with Yahoo Beta Broadcast, you create a Facebook page to keep hammerers and woodworkers connected, and you document the whole dang thing live. At least, that's what this entry did. Their channel was the top-viewed channel on Yahoo live due to Facebook engagement and takeover of the Whirlpool Web site. They also successfully built nine new homes for families with bigger worries than media budgets.

Arc Worldwide: William Rosen, Chief Creative Officer; Dan Fisher, Creative Director; Scott Brown, Associate Creative Director; Erica Rabenda, Copy Writer; Damian VanHorn, Flash Developer; Karen Tentner, Project Manager; Jennifer Roover, Account Supervisor.