• by OMMA Magazine Writers , September 15, 2009

Almighty
New Balance, “Made in the USA”
http://awards.almightyboston.com/omma/
Finalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial

Almighty had a small budget to get across a big idea: New Balance is the only athletic shoe company manufacturing in the United States. The team headed to Skowhegan, Maine, a New Balance manufacturing town, where they produced a 2 1/2 minute documentary encapsulating the American experience of living in a factory town. Expandable video banners with both a 30-second teaser and the full video were targeted at patriot-minded consumers in the lead-up to the Fourth of July weekend, including buys on AOL and CNN. Interaction neared 20% and created various forum conversations about the importance of American manufacturing.

Almighty: Erik Pelletier, Vice President Account Director; Emily Daniel, Account Director; Vanessa DeCollibus, Account Executive; Analesa Smith, Vice President Media Director; Rachel Jackson, Media Supervisor; Chris Smith, Creative Director; Jason McCurry, Associate Creative Director; Leslie McCurry, Art Director; Liz Shook, Producer. Chad Portas, Associate Creative Director; Craig Lennie, Copywriter; Paul Larrow, Studio Director; Matt Lohmann, Senior Flash Developer; Jeff Wilder, Technology Manager; Josh Bean, Junior Designer; Ruth Baer, Associate Producer.