• by OMMA Magazine Writers , September 15, 2009

Coach used the 3,200 entries for their "design a Coach Tote" as inspiration for an entire new line of products. Visitors could also vote on designs and share with their friends through social networks. The campaign reached over 8,000 URLs. 

Brickfish: Nichole Goodyear, CEO/president and co-founder; Jamie Dicken, EVP of Sales; Misty Phillips, Director of Client Services. Coach: Raina Penchansky, DVP Global Communications; Vanessa Flaherty, Public Relations.