• by OMMA Magazine Writers , September 15, 2009

The Hoodie Remix design competition, made possible by Night Agency for Champion, spoke directly to hip, young consumers everywhere who love the idea of customizing and designing their own apparel. The sleek and simple interface allowed users to mix-and-match colors and patterns on a Champion hoodie, and was eye-catching enough to be featured in Nylon and Teen Vogue magazines. The average time spent on the site was 5 minutes and some consumers designed over 100 hoodies. The winner was voted on, and the winning design will be made available as a limited-edition product.

Night Agency: Executive Creative Director, Scott Cohn; Executive Producer, Darren Paul, Evan Vogel.