• by OMMA Magazine Writers , September 15, 2009

Alberto Culver and TRESemme employed Carat to design a site that enticed not only the hair-care obsessed, but the hair-care obsessed fashion lovers. It wasn't a difficult task. With site StyleSeeker.com, which features quizzes, blogs, videos and newsletters, content was secured from media publishers such as Hearst and InStyle to marry creative and media outlets together. RSS feeds were acquired from the publisher's sites for up-to-the-minute editorial content, and 14 customized programs were provided such as a time-management game, which allows users to act as a stylist, and pick the right products for a customer's hair.

Carat: Lynn Sladowski, Senior Media Planner; Kellie Raff, Media Supervisor. Alberto Culver: Spencer Bahler, Director of Marketing Communications; Jamie Schwab, Brand Manager, Alberto Culver.