R&R Partners - LVCVA/LVCVA/LVCVA

by , Sep 15, 2009, 11:20 AM
  • Comment
  • Recommend
R&R Partners
LVCVA/LVCVA/LVCVA
http://casestudies.rrpartners.com/cases/case.cfm?caseID=1009
Finalist Travel


Does the word "recession" make anyone want to play blackjack? With bookings falling, Las Vegas had to boost tourism at a time when any discretionary spending - let alone in Sin City - seemed kind of ... immoral. So the campaign took the high road, and found the hardest-working little town in America: Cranfills Gap, Tex., pop 358, and sent them all to Vegas. "Vegas Bound" videos aired on YouTube generating 600,000 views, raising traffic by 6 percent in a month, and property referrals increased by 36 percent - all while making sure some deserving people got to pole dance, hot tub and gamble their hearts out.

 

R&R Partners: Fletcher Whitwell, Corporate Media Director; Dave Kersey, Associate Media Director; Brandi Skrtish, Lindsey Patterson, Jenna Cassell, Media Planner; Kim Downing, Group Account Director; Arnie DiGeorge, Group Creative Director; Sean Corbett, Corporate Director of Digital Marketing; Aurrice Duke, Group Public Relations Director. 

Be the first to comment on "R&R Partners - LVCVA/LVCVA/LVCVA"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Articles

» OMMA Magazine Archives