• by OMMA Magazine Writers , September 15, 2009

To hype the launch of the Intel Core i7 processor (though doesn't the sexiness of processing speed sell itself?), Razorfish invited motion designers to create an original 70-second video after being given a theme, three required design assets and just 70 minutes to complete the task. Users submitted their own race entries to the Digital Drag Race YouTube channel, voted on feature races and fan battles on digitaldragrace.com, and shared race video content through social channels across the web. The average engagement on the Site was over eight minutes.

Christopher Follett, Executive Creative Director; Dave McClain, Additional Creative Direction; Alex Hoye, Associate Creative Director; Kate McCagg, Associate Creative Director; Lusha Morgan, Designer; Gia McClatchey, Designer; Gordon McNee, Designer; Parker Paul, Director of Photography/Editor; Craig Prehn, Director of Photography/Editor. Rich Media: Thomas Lough; Jessie van Roechoudt; Steve Paulo, HTML Programmer; Susan Ali, Producer; Allison Gabrys, Account Director; Danaa Zellers, Project Manager; Andrea Paliulis, Project Manager