Forecast: 25% More Spent On Paid Search

ClickZ, Friday, August 28, 2009 4:15 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Kevin Lee's bold prediction that many "successful, profitable online business[es' or offline business[es] that get leads from online sources" will spend "25% more on paid search within the next year" might raise a few eyebrows, but Lee explains his thought process.

The fact that search engines continue to adjust SERPs, that there's continual improvements on ad and campaign structures, economic recovery, and changes in consumer search behavior, are a handful of reasons some marketers will spend more, Lee writes.

Read the whole story at ClickZ »

Be the first to comment on "Forecast: 25% More Spent On Paid Search"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives