Think extreme sports. Well, how about extreme SEO? Roger Stellers delves into a variety of "extreme" optimization techniques aimed at attracting consumers to a company's Web site in their local market. He explains that the techniques aren't for everyone, but some of the techniques could come in handy for adventurous clients.
Stellers details a case history of how he he used such tactics as creating 12 different geo-targeted landing pages, and creating an "informal keyword-rich business name change," for a particular client.