Campfire - HBO, True Blood
HBO, True Blood
http://campfirenyc.com/hbo_casestudy/
Finalist Media & Entertainment
In order to create anticipation for HBO's vampire series True Blood, Campfire orchestrated the telling of an elaborate back story across several media and using multiple online executions, including getting bloggers to participate in a viral campaign. Bloggers competed to unlock portions of a True Blood hub, using their own sites, True Blood's, and posting videos to YouTube.
Campfire: Greg Hale, Executive Creative Director; Brian Cain, Creative Director; Jenn Mann, Executive Producer; Ifat Golan, Producer; Yvonne Cheng, Art Director. …and Company: Tom Schlange, Principal/Managing Director. Deep Focus: Ian Schafer, CEO/Founder. HBO: Zach Enterlin, Vice President Advertising Promotions; Teryn Winkleman, Manager/Advertising/Promotions; Talia Gerecitano, Coordinator/Advertising/Promotions.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Campfire - HBO, True Blood"
Leave a Comment