• by OMMA Magazine Writers , September 15, 2009

In order to create anticipation for HBO's vampire series True Blood, Campfire orchestrated the telling of an elaborate back story across several media and using multiple online executions, including getting bloggers to participate in a viral campaign. Bloggers competed to unlock portions of a True Blood hub, using their own sites, True Blood's, and posting videos to YouTube.

Campfire: Greg Hale, Executive Creative Director; Brian Cain, Creative Director; Jenn Mann, Executive Producer; Ifat Golan, Producer; Yvonne Cheng, Art Director. …and Company: Tom Schlange, Principal/Managing Director. Deep Focus: Ian Schafer, CEO/Founder. HBO: Zach Enterlin, Vice President Advertising Promotions; Teryn Winkleman, Manager/Advertising/Promotions; Talia Gerecitano, Coordinator/Advertising/Promotions.