Empower MediaMarketing & Undertone Networks - Long John Silver's
Long John Silver's
http://www.undertone.com/showcase/undertone-longjohnsilvers.php
Finalist Food & Beverage
In its first online initiative, Long John Silver's set out to build awareness of two new products and went straight to mobile. The online ad, designed to enhance online banners, included the ability for viewers to locate a nearby restaurant by plugging in a ZIP code, and to download a coupon for the new products. Both were sent to the consumer's mobile phone. The expedited process encouraged engagement and interaction with the ads rose. During the campaign, more than a third of interested consumers opted to receive more communication from the brand. And, completion rate was 2.27 percent, nearly 2.5 times higher than average.
Empower MediaMarketing: Jim Price, Vice President, Media Innovation; Mike Adams, Director of Digital Marketing; Molly E. Roth, Digital Media Strategist. Undertone Networks: Jason Askinasi, Account Executive; Russ Bley, Director of Sales.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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