Flightpath - mySkin Inc.
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Finalist Beauty & Cosmetics
Myskin.com is a community skincare site where users can search 150,000 products to find the ones that fit their "profiles" based on skin type, age, etc. The site makes it easy to organize your products through "my shelf" and "wishlist" features and also includes the "Just Like Me" rating system, that ranks the effectiveness of products (users as well as dermatologists contribute). The site is currently in BETA, but is fully operational.
Flightpath: Steven Louie, Creative Director; Jessica Want, User Experience Designer; Ryan Kitson, Designer; Alex Lindgren, Director of Technology.