• by OMMA Magazine Writers , September 15, 2009

The race isn't about the bike the way Livestrong.com isn't about health: The site has the broader mission of living well, from nutrition and fitness, to family and relationships. Custom tools help members track their progress toward their goals, and members can become "guides" in topics they're passionate about. Livestrong.com contains health, fitness, and nutrition articles and videos, all original content produced by Demand Studios. Expert contributors include physicians, nutritionists, trainers, and, of course, Lance Armstrong. In one year, the site registered 1.5 million members and earned a spot among the Top 15 networks in comScore's Health Information category.

Demand Media: Richard Rosenblatt, CEO. Livestrong.com: Dan Brian, director.