• by OMMA Magazine Writers , September 15, 2009

Boston.com launched the Your Town project to provide more timely, relevant, and targeted news, starting with the pilot site Boston.com/Newton. Today, there are 10 community sites, with plans to expand. Sites include calendars with key local activities and a way for residents to add events, a local school section, a sports section with coverage of community teams, and even a wiki-encyclopedia of all things related to the community. As a result, all traffic is growing, surpassing page-view goals each month, once by 218 percent. Half of the newest launched towns outperformed the original towns in their first month.

Boston.com: James Bodor, Director, Product Development; Daniel Garcia, Manager, Product; Dana Giuliana, Director, Design; David Dahl, Regional Editor; Teresa Hanafin, Editor; Angela Nelson, Senior Content Producer; Eric Bauer, Information Architect; Adam Salsman, Manager Technical Production; Jenny Long, Marketing Manager.