Learn From SEO Rivals
Understanding your competition's SEO, link building, and social media marketing campaigns can help to identify potential new threats, according to Loren Baker.
After identifying the competitors' sites, start looking into on-site factors that help them rank in the search engines. Baker provides a checklist to determine what you're doing right and wrong.. Some of those points on the list include tracking URL site structures; determining the directory files and URL structures of page listings; and running a check on broken links, files and nonexistent pages.