In a recap of a recent SEOmoz Pro Tranning Seminar, Darren Shaw shares 10 valuable takeaways he plans to implement in his SEO business.
For example, Takeaway No. 9: Seth Besmertnik demonstrated how to show clients the value of SEO, and how to keep an SEO project on track. Shaw provides a link to Besmertnik's presentation, along with useful spreadsheets. One tool he particularly likes is the Market Opportunity Calculator.