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Back To Basic SEO Tips

Discussing title tags, keyword research, linking strategy and more, Michael Buczek provides a quick refresher course on the basics for getting a Web site SEO-ready. He suggests doing this before considering connecting and tapping into other social media to promote goods and services.

Start by adding unique title and description meta tags to the page content. Every page on the site has a chance to rank for the keywords featured in the content, Buczek writes. Social media is not the "silver bullet to online marketing," but can bring awareness to the company and Web site, he adds.

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