Bit.ly, which helps micro-bloggers shorten their URLs, just launched a service to create even shorter URLs. Powered by the bit.ly platform, j.mp has the same short URLs, metrics, history, user
accounts, and customization of bit.ly, all on a short, memorable domain, according to the company. In fact, any bit.ly URL also works as a j.mp URL. Using the new service, the Business Insider
estimates that one's tweets on Twitter can now "potentially" be 1.4% longer.
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