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SEO Best Practices, Empty Buzz Phrase?

Adam Audette rants about the term "best practice," calling it an "empty buzz phrase." He tells us why it offers "zero competitive advantage" to enterprises looking to market products and services through social media. "Best practices are rule sets that are standardized and formalized procedures," he writes. "There is no competitive advantage in having best practices, at least in SEO."

Think radical change and innovation when it comes to SEO for enterprise-level Web sites, Audette writes. Although companies should base strategies on proven concepts and methods, it's also about stepping out of the box and being creative, rather than only adhering to best practices that all others follow.

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