• SEOmozBlog, Tuesday, September 8, 2009 4:30 PM

When it comes to email newsletters, attract the correct audience through "informational" and "discovery" search engine queries. Rand Fishkin tells us how. In a Whiteboard Friday, he explains the fundamentals of building an email list and integrating SEO practices.

Fishkin steps through three points. For example, make sure to add "compelling data" on pages that ask people to join the email marketing newsletter. Bring them on to the page that hosts "fantastic" blog posts, data points, bar charts and graphics, Fishkin says. It will help the site build credibility and help the pages get found more easily in search engine queries.

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