Twitter Ad Formats Take Learnings From Google

Last week Ywitter released new terms of service that include a clause on advertising. So Aaron Goldman discusses four ad formats that he believes could become "quite successful" for Twitter.

These formats are in-text, contextual in-stream, contextual on-site and sponsored hash tags. Goldman describes each, adding that each suggestion coincides with marketing lessons learned from Google he laid out in his recent MediaPost Search Insider column.

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Tags: search
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