Three Fee Models To Consider

Find Resolution, Friday, September 18, 2009 3:16 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

Tags

The season to start thinking about marketing and media budgets for next year is upon us, according to Jeff Campbell. So, he serves up a quick reference guide to the most popular agency fee models in hopes of giving a little guidance.

The three most popular fee models are Percentage of Media, Retainer/Dedicated Staff, and CPA/Performance. He defines and lists the pros and cons for each. For example, the CPA/Performance-based model handcuffs the agency to the client's site content, potentially causing some conflict between partners when one is investing resources and the other isn't, he writes.

Read the whole story at Find Resolution »

Be the first to comment on "Three Fee Models To Consider"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives