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Brits Like Their Content Free

  • Guardian, Tuesday, September 22, 2009 2 PM
At least in the U.K. -- the home of the BBC -- it looks unlikely that Rupert Murdoch will realize his content subscription dreams anytime soon. Indeed, new market research from Harris Interactive finds that only 5% of U.K. Web users would pay for online news.

What's more, 74% of respondents said they would find a way to live without their favorite news source, were that source to start charging an access fee, tomorrow. One columnist at the Guardian goes so far as to call Murdoch's paid crusade "his first major strategic error," which will not work even if the titan convinces other top publishers to join the fight against free.

Read the whole story at Guardian »

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