Hoping to address advertisers' frustration over measuring performance, Facebook plans to announce a partnership with Nielsen.
Per the deal, Facebook will begin polling its users about some of
the display ads it runs on its site, such as a banner promoting a movie release. Facebook will provide that data, including responses from those who didn't see an ad, to Nielsen, which will package it
for advertisers, say the companies.
Facebook Chief Operating Officer Sheryl Sandberg is planning to introduce the product, called Nielsen Brand Lift, shortly.
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