Aaron Wall explains the negative influence of "SEO outing" on search engine optimization, search, and online media ecosystems. Wall believes SEO outing limits media diversity, harms small businesses while corporatizing the Web, and drives down the earning potentials of many SEOs. It could eventually force many independent SEOs into low paying in-house SEO jobs, he writes.
In an email to Online Media Daily, Wall writes that Google encourages public blogging about editorial infractions of competitors and submitting of spam reports to them. Complete with a large-graphic file, he outlines existing and emerging trends and how they combine to change the SEO landscape.