Pitfalls Of Dynamic Keyword Insertion

PPC Hero, Wednesday, September 23, 2009 2:30 PM
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Reviewing some pitfalls you might want to watch for when using dynamic keyword insertion, Carrie provides insights on using the advanced feature that some major search engines offer. It lets you create more relevant ad text by automatically inserting a search query. Using it correctly can help increase relevancy and click-through rates. Use it incorrectly and the ad can become disjointed, confusing and irrelevant, she writes.
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