Patricio Robles spoke with SEOmoz CEO Rand Fishkin about the 2009 Ranking Factors report, the dilemma of paid links, and how social media is changing SEO. So many times industry reports are written for gurus in the field, but Fishkin says the report also contains information for the novice.
Aside from the technical aspects of SEO, Robles and Fishkin discuss what's ahead. For example, Fishkin says SEOs has started to see the decline of header tags--H1, H2, among others--as an important page factor. He's "bullish" that social signals, particularly links and mentions via Twitter, may rise when that happens.
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