Budgets Loosen Up, Now What?

SearchCowboys.com, Thursday, September 24, 2009 5:30 PM
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As economic conditions slowly improve, many companies could see marketing departments distribute search budgets more evenly between organic and paid search. Louis Ventor reminds us of the old saying, "build in a recession, and reap in a boom."

Ventor suggests investing in a SEO strategy and you'll "sow the seeds to dominate organic search when the recession ends." He provides suggestions on setting up a sustainable strategy and distributing funds between organic and paid search.

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