As economic conditions slowly improve, many companies could see marketing departments distribute search budgets more evenly between organic and paid search. Louis Ventor reminds us of the old saying, "build in a recession, and reap in a boom."
Ventor suggests investing in a SEO strategy and you'll "sow the seeds to dominate organic search when the recession ends." He provides suggestions on setting up a sustainable strategy and distributing funds between organic and paid search.
Read the whole story at SearchCowboys.com »