A webmaster wrote a review and linked it to related products within an article through a direct link to the affiliate. So what's the problem? It appears Google found the links, felt the site abused its paid link policy, and slapped the site with a penalty, according to Search Engine Roundtable.
Nofollows, as they relate to Google and affiliates, have become a topic generate a lot of buzz lately. Some believe affiliate links can get a site into hot water. The string of comments connected to the post provides insights on the proper protocol and Google rules. It suggests if you have affiliate links that you have not nofollowed, you better nofollow them or pay the price.