Most SEO experts are intimately familiar with the broken line that connects the ability to understand natural search and how organizations value it. Brian Klais writes that those who can't connect the dots or don't have the proper metrics-based business framework in place can't have the intelligent conversations required to convince executives to allocate budgets and needed resources.
Klais steps through ways to improve natural search performance and provides insights on how metrics can help win the resources needed to grow your channel. He also explains ways to calculate them, tells you the metrics that matter, how to shape them into powerful business conversations, evaluate the smorgasbord of SEO tactics available to you, and defines their effectiveness to drive performance.
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