Popular shoe e-tailer Zappos has selected Interpublic Group's Mullen as its creative agency of record. This summer, the e-commerce company was acquired by Amazon for a reported $880 million.
Interpublic sibling DraftFCB and CHI & Partners were among the finalists in a review that is said to have included over 100 shops. Zappos is known for its forward leaning approach to new media and
technology. As one example, its CEO, Tony Hsieh, has 1.3 million Twitter followers.
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