International SEO 101

Ron Jones reminds us about 63% of the world speak multiple languages or another language other than English. Some companies may want to consider an international SEO strategy, but he points out that it takes a very different kind of approach to become successful.

For starters, make sure the domain extension is applicable to the country you're trying to optimize in. Jones writes that this can make the difference between success and failure.

Read the whole story at Search Engine Watch »
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