How Much Do SEOs Need To Know?

SEO Guru Dave Harry explains why Google's behavioral targeting should "creep you out." Harry describes some of the tools Google relies on to profile people searching the Web for information, and tells us about Google's Social Graph API, which he describes as one of the more interesting tools.

Targeted ads will increase as advertisers look for ways to cut costs and lift return on investments. Two other devices that will see an impact from BT are mobile phones and set-top boxes. Harry points to an interview on YouTube with Google's Eric Schmidt, who talks about a Google-built platform for TV set-top boxes. It delivers targeted ads to consumers as they watch their favorite television program.

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