SEM Tools For Small Businesses

If you run a small business, Carrie Hill offers up some tips to improve productivity with search engine marketing. Some are free, some are paid, but all of them are worth the investment of time, according to Hill.

There are tools to improve keyword research, ranking reports, analytics, link building, competitive intelligence and social media, and Hill runs through sample suggestions for all. For example, HootSuite with Ping.fm allows you to maximize time by updating multiple sites with one post.

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