Seven Steps To Improve Conversions

Click-through rates, page views, time spent on site, number of pages read, and entrance and exit points are all important metrics, but if you don't use them to improve conversion rates, why bother, asks Stoney deGeyter.

DeGeyter views each Web page as one step that should lead site visitors to a specific goal, conversion. He walks through seven steps to help build that path.

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Tags: search
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