Paying your SEO based on performance may sound like a good idea, but Mikkel deMib Svendsen points to some negative side effects of CPA SEO. He gets many inquiries for CPA SEO deals from people who
have "clearly not through about the consequences."
So, Svendsen outlines five reasons performance-based SEO may not be right for some professionals. Among the pitfalls, it could cost
more and require a long-term contract as well as an exit fee after the SEO stops supporting the site, he explains.
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