• Magnus Nilsson on Digital Marketing, Wednesday, October 14, 2009 2:53 PM

Magnus Nilsson suggests viewing duplicate content on a Web site as a long-term strategy rather than a problem, though search engines put an emphasis on original content. He points to the new movie site blog film.feber.se as an example of not giving up on readers to gain in the search engine rankings.

Search engine marketers have had a long-standing hate/love relationship with duplicate content. On one hand it could prevent content on the Web site from indexing in the search engines, but on the other hand site owners know it's important to serve the reader first. The site may require posting of duplicate content, especially if it caters to an international audience.

Read the whole story at Magnus Nilsson on Digital Marketing »