Of equal import to editors and marketers, the Nieman Journalism Lab takes a look how The Huffington Post uses real-time testing to write more arresting headlines. Applying so-called A/B testing to
some of its headlines, readers are randomly shown one of two headlines for the same story, soon after which the version with the most clicks becomes the one that everyone sees henceforth. To boot,
Huffington Post's new social media editor, Josh Young, is increasingly soliciting better headlines from readers on Twitter.
Read the whole story at Nieman Journalism Lab »
