HuffPo A/B Tests Its Headlines

Nieman Lab, Monday, October 19, 2009 2:30 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing


Zachary Seward tells us how The Huffington Post tried real-time A/B testing to pick one of two possible headlines for various stories. He writes that HP's Chief Technology Officer, Paul Berryspoke, briefly about this topic earlier this month while on a panel at the Online News Association conference in San Francisco, but wouldn't elaborate much in a one-on-one discussion following the session.

A/B testing isn't the only way to gain the popular vote. Seward writes HP editor Josh Young also has been crowdsourcing headlines on Twitter.

Read the whole story at Nieman Lab »

Be the first to comment on "HuffPo A/B Tests Its Headlines"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives