HuffPo A/B Tests Its Headlines

Zachary Seward tells us how The Huffington Post tried real-time A/B testing to pick one of two possible headlines for various stories. He writes that HP's Chief Technology Officer, Paul Berryspoke, briefly about this topic earlier this month while on a panel at the Online News Association conference in San Francisco, but wouldn't elaborate much in a one-on-one discussion following the session.

A/B testing isn't the only way to gain the popular vote. Seward writes HP editor Josh Young also has been crowdsourcing headlines on Twitter.

Read the whole story at Nieman Lab »
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